Best GEO agency in the Netherlands: independent ranking
Provisional list: interim standing until edition 1
This is a temporary top 20 based on public sources, measured on 30 September 2026. The final scores follow after the follow-up client calls. Also read how to spot an honest ranking of GEO agencies.
Provisional top 20 GEO agencies in the Netherlands
Sorted by provisional score. Click a name to open the agency’s website.
| Position and provider | Score (max 100) | Desk study (max 80) | Measured lists (max 20) | Location | Notes |
|---|---|---|---|---|---|
| 1. DGTLbase | 56.3 | 51.3 | 5 (Gold Lemon group B) | Amsterdam | 10 penalty points for unsourced claims |
| 2. GrowGuide | 40.3 | 40.3 | 0 | Elst (Gelderland) | none |
| 3. Youvia | 39.2 | 28.2 | 11 (Gold Lemon group B, Wildbos) | Amsterdam | Gijs worked here in 2024 and 2025 as a senior SEO specialist. |
| 4. Citeerbaar | 39.1 | 25.1 | 14 (Gold Lemon group A, Estrelle position 2) | Diemen | no reviews found |
| 5. MarketingCollega | 36.5 | 30.5 | 6 (Estrelle position 9) | Enschede | 10 penalty points for unsourced claims |
| 6. SmartRanking | 35.5 | 26.5 | 9 (Gold Lemon group B, Estrelle position 18) | Groningen (also Mijdrecht) | 10 penalty points for unsourced claims |
| 7. Up Agency | 35.4 | 29.4 | 6 (Estrelle position 10) | Rotterdam | 10 penalty points for unsourced claims |
| 8. Whello | 33.8 | 33.8 | 0 | Amsterdam | none |
| 9. Onder | 33.0 | 28.0 | 5 (Gold Lemon group B) | Zwolle | no reviews found |
| 10. Wildbos | 31.8 | 22.8 | 9 (Gold Lemon group B, Estrelle position 11) | unknown | no reviews found |
| 11. Gold Lemon | 30.9 | 30.9 | 0 | Haarlem | none |
| 12. Searchlab | 30.7 | 30.7 | 0 | Amsterdam | none |
| 13. Maatwerk Online | 30.2 | 25.2 | 5 (Gold Lemon group B) | Rotterdam | 10 penalty points for unsourced claims |
| 14. NEXTRIQ | 29.9 | 24.9 | 5 (Gold Lemon group B) | Rotterdam | none |
| 15. Marketence | 29.5 | 29.5 | 0 | Breda | none |
| 16. eRocket | 29.0 | 29.0 | 0 | Breda (also Den Bosch and Utrecht) | none |
| 17. Red Online Marketing | 28.3 | 28.3 | 0 | Utrecht | none |
| 18. BDMNL | 27.8 | 19.8 | 8 (Gold Lemon group A) | Brielle | no reviews found |
| 19. Webleaders | 26.1 | 26.1 | 0 | Capelle aan den IJssel | 5 penalty points for unsourced claims |
| 20. Stramark | 25.5 | 20.5 | 5 (Gold Lemon group B) | Amsterdam | 5 penalty points for unsourced claims |
Reference date 30 September 2026. Provisional: without follow-up client calls (20 points) and without our own AI measurement; AI visibility currently comes from the Gold Lemon benchmark. Is something wrong? Send us the source via the contact page for corrections; we will correct it within five working days.
How the provisional score works
The provisional score adds up two things. It is an interim standing based on public sources, not a verdict after client calls.
- LSAI agency study, maximum 80 points. Reviews, proven results, implementation, honest measurement, AI visibility and transparency, according to the LSAI scoring rules. Claims without a source cost points. The follow-up client calls (20 points) follow in edition 1.
- Confirmation from measured lists, maximum 20 points. Only lists that disclose their interest and have a verifiable method: the Gold Lemon benchmark (group A 8 points, group B 5), the Estrelle index (places 1 to 10: 6 points, places 11 to 20: 4) and the Wildbos list (6 points).
- Nobody scores on their own list. Gold Lemon, Estrelle and Wildbos receive no points from their own list. Why other lists do not count is explained in the check of 23 GEO lists.
- Anyone not researched is not included. A provider that appears in a measured list but not in our agency study of 74 providers only counts after registering.
Why a GEO ranking has to be different
Most lists of the best GEO agencies are made by an agency that puts itself at the top. A count by EchoWi in four countries found 21 rankings by vendors: all 21 included themselves, 19 in first place (EchoWi, August 2026). The Netherlands and Belgium are no different: we checked 23 lists of GEO agencies and in 15 the maker is at the top.
Even the serious Dutch benchmarks mainly measure the agency itself: how often AI mentions it, the technical quality of its own website and the transparency of its offering. Gold Lemon honestly states that its index does not measure what an agency achieves for clients (Gold Lemon, September 2026).
That is why, in the LSAI, the AI visibility of the agency itself counts for only 10 points, and client evidence for 65.
What a GEO agency is assessed on
- Does the agency do the work itself? Research by De GEO Experts among 15 agencies: 27% fully carry out the technical implementation, 20% offer active PR (April to May 2026).
- Does it measure honestly? Percentage over many repetitions, per AI tool, no positions.
- Does it work beyond your website? Reviews, trade media, YouTube, Reddit.
- Are the claims true? Untrue claims cost points.
- What do clients say? Three calls by the editorial team, with clients chosen by lot.
What will be shown for each GEO agency
For each agency a scorecard with the six pillars, the margin of error, the data label, a quote from the follow-up client calls (with permission), the case studies with their place on the evidence ladder and every tie with the editorial team.
You will soon be able to filter by province, town and sector. Independent specialists have their own list: the ranking of (local) GEO specialists. How the points are calculated is explained in the full LSAI method.
Are you a GEO agency?
Register for edition 1. Free of charge, with no paid options.
Frequently asked questions
What does a GEO agency do?
A GEO agency helps businesses get mentioned in answers from AI tools such as ChatGPT, Gemini, Claude and Google AI Overviews. In practice that is largely good SEO work plus evidence beyond your own website. See also: Manipulating AI: why it is possible and why you should not want to.
Is a GEO agency different from an SEO agency?
Often not. Rand Fishkin still calls the discipline SEO: Search Everywhere Optimization. The difference lies in what an agency actually delivers, not in the label.
How do you measure AI visibility?
As the percentage of times a name is mentioned, for each AI tool separately, over many repetitions of the same questions. A position in the answer does not count.
Why does AI visibility count for only 10 points?
Because the visibility of the agency itself says little about what it does for clients, and because it can be influenced with self-made lists. Client evidence carries more weight.
Do other GEO rankings count?
No. We use them as background, not as a score. Most are made by a party that sells GEO itself.
What if an agency promises the number 1 spot in ChatGPT?
Then it receives penalty points. A fixed place in an AI answer does not exist, so anyone selling one is selling something that cannot be delivered.
Can I filter by region?
Yes, from edition 1: by province and town, based on office location and service area. For local businesses this matters, because AI tools often name different, smaller agencies in each region.
When will the ranking of GEO agencies be published?
At the same time as the ranking of (local) GEO specialists, once the follow-up client calls and the measurements of edition 1 are complete.
Can an agency register?
Yes, free of charge. The agency provides at least eight clients, case studies with measurement data and links to reviews.
How do I choose a GEO agency in the meantime?
Read why most GEO agencies do not implement, ask the ten questions and request a sample report that shows the number of questions and repetitions.